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https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/6d2b1a87-008a-47fe-8738-45747c478881/ZZ-Driggs-2.jpg ZZ Driggs Sketches and unused logo concepts https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/f1f2a005-732d-4f72-9421-cff79c91ddb1/ZZ-Driggs-3.jpg ZZ Driggs Primary logo on the left with secondary logos to the right. https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/57cc99e1-19ed-4166-b035-46488ea19d0f/ZZ-Driggs-4.jpg ZZ Driggs https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/64c47899-8ed9-48f1-87b6-03a1be37d080/ZZ-Driggs-5.jpg ZZ Driggs ZZ Driggs delivery van featuring logo https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/a36f6499-2607-440e-95c3-aeeb9f218ce2/ZZ-Driggs-6.jpg ZZ Driggs ZZ Driggs homepage featuring multiple unique ways to shop and interact with furniture https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/048812a9-4a46-4bbc-bd46-7c034ef5d9ef/ZZ-Driggs-7.jpg ZZ Driggs The website utilizes a stark black & white styling allowing the furniture to bring color. The navigation allows then for a moment of surprise when the screen is flushed with color. https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/67ad9426-40d9-4149-beb8-e2eea39f5a5e/ZZ-Driggs-8.jpg ZZ Driggs One of the unique features of ZZ Driggs is the ability to not only purchase, but rent products. This meant having to design a PDP that allowed users to shop for both and adjust their rental time. https://isaacpotter.com/pop-suki daily 0.75 2024-06-18 https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/fd2cd180-0852-4273-b5c6-b1fa557eef1f/Pop-Suki.jpg Pop & Suki https://isaacpotter.com/craftsman daily 0.75 2024-06-18 https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/e78b6cfc-0e14-48c9-b444-a265aac13843/CM-1.jpg Craftsman https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/ffdee639-952b-4676-a45c-40754002a8b3/CM-2.jpg Craftsman Craftsman as a brand is able to integrate itself into every aspect of your life. From small fixes or mowing the lawn to large projects, Craftsman is there. https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/e26b2193-c7b8-4509-a2d2-77a504e8d404/CM-3.jpg Craftsman Given Craftsman’s robust catalogue, it was important to make sure the user experience via the navigation was clear. We also made sure to expand the search bar at all times to allow users to get to what they’re looking for as fast as possible. https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/6f537378-f3d7-41b8-b13c-8cd895cda06f/CM-4.jpg Craftsman One of the unique factors of Craftsman was their partnership with retailers, such as Lowe’s & Ace. It was important to make sure users could shop via these additional channels. https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/db9d5821-db29-4558-bacb-ac8442f0215d/CM-5.jpg Craftsman https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/c48ba5ee-7fab-46ba-9a14-4ebe2cc8af0b/CM-6.jpg Craftsman A critical step early on was to utilize user testing, via Helio, to see which concept users preferred. To ensure a better result, we made sure to focus in on “DIY enthusiasts” as a user category. https://isaacpotter.com/duke-farms daily 0.75 2024-06-21 https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/4efeaafe-7208-4721-a347-b59fa0331bdc/Duke-1.jpg Duke Farms https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/e3cc9380-3751-432a-a165-995773bc852b/Duke-2.jpg Duke Farms In order to show the breadth of activities available at the farm, we connected lifestyle imagery with strategic recommendations. https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/3ef941dd-31f8-4026-9cc7-ad18c8aa1f85/Duke-3.jpg Duke Farms https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/eacd833f-e362-4db1-b8a0-3b3f8c3f4987/Duke-4.jpg Duke Farms https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/afdbc8b6-93d0-4836-aa9f-ff3559b03ba3/Duke-5.jpg Duke Farms In addition to it’s present day actions, Duke Farms has a long and storied history that goes into the visiting experience. https://images.squarespace-cdn.com/content/v1/62192eece3c5034da7563e97/cc1aa50f-421b-499e-abfd-2ccf1b75b7f8/Duke-6.jpg Duke Farms One of the Farm’s key on-line attractions is its live Eagle Cam which users can watch 24/7 and learn more about this famous inhabitant of the Farm.