Brand Identity
Brand Identity, Iconography
Done with Barrel
2019
Joovv is the leader in red light therapy with a pursuit to heal the human body and optimize it to its fullest potential.
The primary mark was designed to not only literally show the visible light spectrum, but to incorporate the wavelength visual in the Vs of the mark.
The remaining letterforms are based off geometric sans characters to compliment and evoke the form of Vs.
A secondary mark was proposed to be used as shorthand. The mark utilizing similar wavelength shapes, but abstracted into a unique form.
The color palette was crafted to align with not only the spectrum of visible light, but specifically to focus on the red light used in Joovv’s therapy.
Aktiv Grotesk Extended was chosen to reflect the form of lightwaves.
