Web Design
UX, UI, Icon Design, Brand Identity Evolution
Done with Barrel
2021

CCU is a Southern California based credit union that’s been proudly serving their community for over 85 years.

 

The project’s goal was centered around not only redesigning California Credit Union’s website, by modernizing the visual & user experience, but also to redesign their digital branding and identity.

 

From personal banking to schools and business, it was important to make sure the site had clear paths for all users. It was also critical to utilize recognizable language and visuals to reduce the stress that often comes with finances.

Icon set created to represent the various products & services that CCU offers. By utilizing minimal yet abstracted shapes we were able to create a system that both felt easy to identify and unique to the space.

In addition to creating the icons, we also developed an easy to use guide book for the client.

Interstitial product category pages

Interstitial product category pages grouped by audience.

We renamed the blog the “Learn Center” to act as a one-stop-shop for users to learn and increase their financial confidence.