Web Design
UX, UI, Icon Design, Brand Identity Evolution
Done with Barrel
2021
Visionist is an optician-led curator of luxury eyewear & optical services, founded in 2021.
The goal was to find an elegant solution of immersing the user into the world of luxury eyewear as well as educating them along the way.
Outside of curating premium eyewear, the site brings the in-person experience online by utilizing live stylists & opticians, through the use of various apps & integrations, to help customers.
It was important to give users the opportunity to shop & browse in ways that reduced page loads and help create a shared vocabulary.
Product pages were designed to allow the bespoke nature of many of the frames to shine as well as give users the tools to engage.
Storefront pages were created to allow users to shop local or book consultations.
Illustrations were developed to help inform users on what types of frames fit their faces best.
